{"id":8971,"date":"2021-01-13T18:25:26","date_gmt":"2021-01-13T18:25:26","guid":{"rendered":"https:\/\/vfairs.wpengine.com\/?p=8971"},"modified":"2025-02-27T08:19:41","modified_gmt":"2025-02-27T08:19:41","slug":"how-to-create-an-effective-event-registration-form","status":"publish","type":"post","link":"https:\/\/www.vfairs.com\/blog\/how-to-create-a-registration-form-for-an-event\/","title":{"rendered":"15 Tips to Create a Registration Form for Events that Converts"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">What is a problem that every event planner would love to have?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, too many registrations!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All of the event planners aim to maximize the number of signups. Among many factors contributing to the number of registrations, one stands out i.e. your event registration form.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It can either bring you closer or far away from achieving your ambition.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take it from the numbers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to Formstory, 27% of users abandon registration forms because they are too long. What\u2019s crazier is that complex registration forms lead 67% of users to abandon the process permanently.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We can go on and on about the importance of having a well-designed registration form for events.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This blog is here to help. You\u2019ll learn how to create a registration form for an event that maximizes conversions through 15 easy-to-implement techniques.<\/span><\/p>\n        <div class=\"key-takeaways-box\">\r\n            <h3 class=\"key-takeaways-title\">Key Takeaways<\/h3>\r\n            <ul class=\"key-takeaways-list\">\r\n                                    <li>\r\n                        <i class=\"fa fa-check\"><\/i>\r\n                        Only ask for what you need, saving secondary data collection for later.                    <\/li>\r\n                                    <li>\r\n                        <i class=\"fa fa-check\"><\/i>\r\n                        Conditional logic keeps the form clean and ensures users only see what they need.                    <\/li>\r\n                                    <li>\r\n                        <i class=\"fa fa-check\"><\/i>\r\n                        Let people know if they make a mistake right away. Inline error messages are a lifesaver.                    <\/li>\r\n                                    <li>\r\n                        <i class=\"fa fa-check\"><\/i>\r\n                        Optimize for mobile, speed, and accessibility across devices.                    <\/li>\r\n                                    <li>\r\n                        <i class=\"fa fa-check\"><\/i>\r\n                        Build trust with privacy policies and secure payment integrations like Stripe, PayPal, etc.                    <\/li>\r\n                            <\/ul>\r\n        <\/div>\r\n        \n<p><span style=\"font-weight: 400;\">Now, let\u2019s get into the specifics of designing a compelling registration form for events. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">15 Tips to Design a Smarter Event Registration Form<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">1. Keep Forms User-Friendly<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The temptation to know your customer as much as possible is real. You might want to collect as much data as you can. But this can negatively impact the number of registrations you\u2019re going to get.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">More than <\/span><a href=\"https:\/\/wpforms.com\/online-form-statistics-facts\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">67%<\/span><\/a><span style=\"font-weight: 400;\"> of site visitors will abandon your form forever if they encounter any complications.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This number alone should convince you to <\/span><a href=\"https:\/\/www.vfairs.com\/blog\/event-registration-form-design\/\"><span style=\"font-weight: 400;\">build a form that\u2019s super simple <\/span><\/a><span style=\"font-weight: 400;\">for anyone to fill.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are different ways you can make your registration forms for events straightforward.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Minimize text input from the user\u2019s end. Instead, provide them with fields like dropdowns, checkboxes, etc. This can be implemented for various options like country, city, education, etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">For returning users, automatically fill in the fields using saved data.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Combine fields when it\u2019s logical. For example, instead of collecting first name and last name separately, go for a full name field, to reduce clutter on the form.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoid Captcha unless it is necessary. They can decrease form conversion rates by as much as 40%.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offer quick guest sign-ups for people who want to access the form without logging in.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">See how this alone improves the number of registrations for you.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Remove Any Extra Fields<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">While we\u2019ve briefly talked about removing extra event registration form questions earlier, let\u2019s get into the details.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ve got to make a form that includes the required fields only. This is important because reducing unnecessary fields can increase form conversion rates by <\/span><a href=\"https:\/\/wpforms.com\/online-form-statistics-facts\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">27%<\/span><\/a><span style=\"font-weight: 400;\">\u200b.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-40962\" src=\"https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/01\/Untitled-presentation-9.png\" alt=\"Attendee Registration Graphic\" width=\"960\" height=\"540\" title=\"\" srcset=\"https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/01\/Untitled-presentation-9.png 960w, https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/01\/Untitled-presentation-9-300x169.png 300w, https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/01\/Untitled-presentation-9-768x432.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Here are some ways you can reduce the clutter on the form.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Focus on what you truly need to confirm attendance. Typically, for events, this includes:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Name<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Email address<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Ticket type or session selection (if applicable)<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do not ask for secondary details like city, country, address, etc. unless necessary.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Look at registration questions examples from previous events that attendees didn\u2019t fill. It\u2019s a clear indicator that you should remove them.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Understandably, secondary information helps you make crucial event decisions. You can collect these details by sending additional forms after someone has registered. This ensures you do not lose anyone during the registration phase.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Build Dynamic Forms with Conditional Logic<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Imagine you\u2019re filling out a form to register for an event, and one of the questions asks if you need accommodation. You answer a \u201cNo\u201d, but the form goes on to ask you if you\u2019d like to stay at Hotel Scherman or Hotel Chelsea. Imagine the frustration.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To save yourself from such awkward encounters, you should opt for dynamic registration forms that enable conditional logic. These forms hide or show questions to the attendees based on their previous answers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if a guest selects &#8220;Yes&#8221; to attending a workshop, additional fields about workshop preferences will appear.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dynamic forms are super effective and can lead to a whopping <\/span><a href=\"https:\/\/www.chilipiper.com\/post\/increase-form-conversion-rate\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">160%<\/span><\/a><span style=\"font-weight: 400;\"> increase in conversion rates.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you&#8217;re unsure how to create registration form designs with dynamic features, start by mapping the journey of someone who is filling out the form. Identify different options that should be displayed and shouldn\u2019t.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once done, test each possible scenario.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This ensures that the user only sees what\u2019s relevant to them on the form. On the other hand, it will substantially improve the accuracy of the data you collect.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With vFairs, you can build <\/span><a href=\"https:\/\/www.vfairs.com\/event-management-platform\/event-registration-software\/\"><span style=\"font-weight: 400;\">dynamic event registration forms<\/span><\/a><span style=\"font-weight: 400;\"> with conditional logic using a simple drag-and-drop builder.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. Check for Errors as Users Fill the Form<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Imagine filling out a long conference registration page with about 50 questions, only to know that at least 10 of the fields have been filled incorrectly, and that too when you\u2019re hitting the submit button.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s always wiser to inform the users about any mistake they\u2019re making the moment they make it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if there\u2019s any issue with the email one has entered, they should be notified instantly so that it can be fixed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use inline validation to notify the users of mistakes. You can provide visual cues to highlight problematic fields like displaying warning signs or marking them red.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want the user to fill a field in a certain way, then mention such instructions beforehand. For example, if you want someone to mention their identity card number without dashes, then display a sample number on the field.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, make sure that people do not lose what they have previously entered in case of an error. It\u2019s going to create a lot of friction leading to frustration. Instead, enable them to continue what they were entering previously.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5. Arrange Fields in a Logical Order<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Having an intuitively designed form is more important than you think. The structure of the form should feel natural. This means that users could easily sift from one field to another without guessing what information is needed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This can translate into grouping related information together, placing more important fields at the top, and providing clear headings for each section.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can use AI tools like ChatGPT to help you figure out the logical flow of your form. Or, you can also refer to a sample registration form for event planning to understand how to group fields and create a natural flow.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">6. Place CTA Strategically<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">While placing your registration form CTA on the event landing page, do not opt for vague CTAs. Instead, choose action-oriented words that will inspire action from people who are casually visiting your website as well. For example, \u201cSave Yourself a Seat\u201d or \u201cClaim your Ticket\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are many ways you can drive attention toward the signup link for the event. For example, use vivid colors for the CTA button to make it stand out. Moreover, you can position it strategically around places where people are more likely to make a decision.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s say you&#8217;re designing a virtual conference registration page. Place a &#8220;Register Now&#8221; CTA button at the very top of the page, so users can easily sign up without having to scroll.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then, place another CTA button right after the session selection section, where users are actively making decisions about which event to attend. Finally, include a third &#8220;Complete Registration&#8221; button at the bottom, just before the payment section.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">7. Accessibility in Multiple Languages<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you\u2019re targeting a global audience, then make sure your registration form is available in multiple languages. Your event website should be able to optimize the language of the webpage and the registration form based on attendees&#8217; location. This ensures an inclusive user experience.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">8. Use Steps or Bars to Show Progress<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Long forms can be exhausting. Especially, when people have no clue when they\u2019re going to end. 27% of users abandon online forms because they are too lengthy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s important to keep people notified about their progress. This will help them stay updated and anticipate how much longer it will take. You can do so in numerous interesting ways. For example:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You can provide step indicators. These divide the form into clear stages, such as &#8220;Step 1 of 3: Personal Details&#8221; or &#8220;Step 2 of 4: Payment Information.&#8221; Each step is labeled to provide meaningful context.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You can also integrate a bar that visually fills as users complete sections of the form. This gives a quick, visual sense of how far along they are.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The goal is to keep a user hooked until they hit the submit button.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">9. Simplify Payments with Built-In Checkout<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A lot of event planners rely on readily available resources like Google Form event registration template, which offers a basic solution for registration needs. However, these forms have a major drawback. They do not allow built-in checkouts. This creates an additional step in the buyer\u2019s journey which can lead to people backing off.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, some forms also direct people to third-party sites for payments. This fragmentation can lead to abandoned registrations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To save your audience from analysis paralysis, it\u2019s important to have an integrated solution that offers diverse payment options on the go.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-40963\" src=\"https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/01\/Registration-Form-1024x726.gif\" alt=\"payment options in a registration form\" width=\"806\" height=\"571\" title=\"\" srcset=\"https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/01\/Registration-Form-1024x726.gif 1024w, https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/01\/Registration-Form-300x213.gif 300w, https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/01\/Registration-Form-768x545.gif 768w\" sizes=\"auto, (max-width: 806px) 100vw, 806px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Here are some action items that can help you simplify payments within the form.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offer flexibility to pay through multiple options like credit\/debit cards, mobile wallets, or even direct bank transfers, all within the checkout.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Integrate with reliable options like Stripe, PayPal, or Square with your form. These payment methods are widely used and they provide robust fraud protection.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Finally, once someone makes a transaction, notify them immediately. You can show a confirmation message and email them the receipt.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-40964\" src=\"https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/01\/Card-Payment-1-1024x1024.png\" alt=\"card payment options in vFairs\" width=\"806\" height=\"806\" title=\"\" srcset=\"https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/01\/Card-Payment-1-1024x1024.png 1024w, https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/01\/Card-Payment-1-300x300.png 300w, https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/01\/Card-Payment-1-150x150.png 150w, https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/01\/Card-Payment-1-768x768.png 768w, https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/01\/Card-Payment-1-1536x1536.png 1536w, https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/01\/Card-Payment-1-678x678.png 678w, https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/01\/Card-Payment-1.png 1849w\" sizes=\"auto, (max-width: 806px) 100vw, 806px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">10. Enable Payments via Digital Wallets<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Everyone uses digital wallets today. As of 2024, there are about <\/span><a href=\"https:\/\/www.juniperresearch.com\/resources\/infographics\/which-countries-are-leading-digital-wallet-adoption-in-2024\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">$4.3 billion digital wallet users<\/span><\/a><span style=\"font-weight: 400;\">. And the number is going to increase to about 5.8 billion by 2029.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hence, it&#8217;s mandatory to allow payments with mobile wallets like Apply Pay, Google Pay, Venmo, etc. This helps users complete their transactions on the go, providing a smoother experience and ensuring every registration is complete.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-40965\" src=\"https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/01\/Slide-3-1024x921-1.png\" alt=\"Digital payments with vFairs\" width=\"1024\" height=\"921\" title=\"\" srcset=\"https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/01\/Slide-3-1024x921-1.png 1024w, https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/01\/Slide-3-1024x921-1-300x270.png 300w, https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/01\/Slide-3-1024x921-1-768x691.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">vFairs enables you to integrate over <\/span><a href=\"https:\/\/www.vfairs.com\/product-updates\/vfairs-payment-marketplace\/\"><span style=\"font-weight: 400;\">30 payment gateways<\/span><\/a><span style=\"font-weight: 400;\"> with a single toggle in your form. With all these choices, you can offer localized payment options to attract and accommodate attendees worldwide.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">11. Add Event Photos or Videos to Grab Attention<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Signing up for an event is a big decision. People have to make space within their tight schedules, pay money, and whatnot.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For a huge commitment like that, individuals often trust social proofs. In fact, according to GetLeadForms, adding social proof elements to your forms can enhance conversion rates by up to 26%.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can include photos or videos that capture the essence of your event. That can be your speakers, attendees, key moments from the past, etc.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">12. Make Sure Your Form Loads Quickly<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your registration form has to be super quick. Research by WebFX shows that 40% of users abandon a website if it takes more than 3 seconds to load, and it gets worse if people are accessing it over a mobile phone.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To make sure your registration form loads quickly, you can:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use modern formats like WebP to reduce image sizes without sacrificing quality.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Minify CSS, JavaScript, and HTML files to reduce the amount of data the browser needs to process.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reduce the number of redirects during the registration process to prevent unnecessary delays.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Finally, don\u2019t forget to regularly test your page speed. Tools like Google PageSpeed can help you do it. If the speed\u2019s slower, then identify the bottlenecks and get them sorted as soon as possible.<\/span><\/p>\n<h3>13. Make Sure Your Form Works on Mobile<\/h3>\n<p><span style=\"font-weight: 400;\">According to Statista, more than <\/span><a href=\"https:\/\/www.statista.com\/statistics\/306528\/share-of-mobile-internet-traffic-in-global-regions\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">60%<\/span><\/a><span style=\"font-weight: 400;\"> of internet traffic comes from mobile phones. Ironically, most event planners do not make their event registration form design mobile-friendly. Think about all the times you\u2019ve tried to fill out a form on the phone, and it just didn\u2019t work. You do not want to repeat that for your users.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few things that you should prioritize.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Design a form that\u2019s responsive to any screen size whether it&#8217;s a phone or a tablet. The user shouldn&#8217;t have to scroll sideways or zoom in to view any field.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vertical field alignment is recommended for phone screens. Everything should be in a single column. This enables the user to fill in all the fields with their thumb.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimize input types for various fields. For example, when it comes to numeric fields like phone numbers and payments, enable a numeric keyboard.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make sure the elements on the form are large and tappable. You don\u2019t want them to press one button, and have another option displayed.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Once you take care of all these things, test these features on different popular devices. Google\u2019s Mobile-Friendly Test or BrowserStack can be super helpful in identifying and fixing compatibility issues.<\/span><\/p>\n<h3>14. Make Help Easy to Find<\/h3>\n<p><span style=\"font-weight: 400;\">You can\u2019t risk losing a registration just because the user was confused or couldn\u2019t understand what to fill in a specific field. To empower them through the process, it\u2019s important to enable 24\/7 customer support on your event registration pages.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, generative AI has made it extremely easy to have a fully functional chatbot reply to any query throughout the day. You can integrate a genAI-powered chatbot, and make help easy to find for your users.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember to place the help icon on your event landing page, as well as the registration form. You can also link different fields to relevant FAQs for people to find information automatically.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-40966\" src=\"https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/01\/Untitled-presentation-10.png\" alt=\"vFairs vbot\" width=\"960\" height=\"540\" title=\"\" srcset=\"https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/01\/Untitled-presentation-10.png 960w, https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/01\/Untitled-presentation-10-300x169.png 300w, https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/01\/Untitled-presentation-10-768x432.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">15. Show Users Their Data is Safe<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">People are filling in confidential personal information in your event registration form. There can be a lot of skepticism around how their data is going to be used. It\u2019s your job to provide them an assurance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can display well-known security icons (like SSL certificates, padlocks, or \u201cVerified\u201d badges) near the form. These icons indicate that your site is encrypted and secure.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, include a link to your privacy policy with a brief statement that assures the user that their private information will not be shared with anyone.<\/span><\/p>\n<h2><span style=\"font-weight: 400; text-transform: none;\">Aligning Your Goals With Registration Fields<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15509\" src=\"https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/01\/HR-Indaba-Reg-Form-min-1024x476.png\" alt=\"an image of the HR Indaba Registration Form\" width=\"735\" height=\"342\" title=\"\" srcset=\"https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/01\/HR-Indaba-Reg-Form-min-1024x476.png 1024w, https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/01\/HR-Indaba-Reg-Form-min-300x139.png 300w, https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/01\/HR-Indaba-Reg-Form-min-768x357.png 768w, https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/01\/HR-Indaba-Reg-Form-min-1536x714.png 1536w, https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/01\/HR-Indaba-Reg-Form-min.png 1692w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Registration forms should always be in line with your event goals. Think about what information is required to help support your objectives. Based on that, you should choose the fields of the form.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some of the goals you might be looking to achieve, and how to address them in your registration form.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Goal: Lead Generation<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Events are a popular way to collect new leads, especially at virtual trade shows. What better way to kick off your lead gen efforts than through registration?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re using a CRM platform, you can integrate it with your virtual events platform so that your registrants can be migrated as new contacts automatically. If you\u2019re using a registration form that doesn\u2019t allow you to integrate with your CRM, apps like Zapier allow you to connect the two.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Include:<\/strong> <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Contact info<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Preferred communication methods<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Opt-in to receive further information <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400; text-transform: none;\">Goal: Content Development<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You may already have an agenda ready to go, but you can still tailor your content based on the interests people express in their registration form. Asking questions about what topics or information your attendees are most interested in will help you, your exhibitors, and your sponsors understand what content to focus on.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use this info to develop presentation materials, downloadable documents, and speaking notes for your representatives, and in turn increase engagement within your event!<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Include:<\/strong> <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Topics of interest\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Question: What do you hope to take away from this event?<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400; text-transform: none;\">Goal: Target Market Insights\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Keep a pulse on which segments of your target markets are most engaged, and understand which channels are helping to drive action on your initiatives by asking about their demographics and what referred them to your event. You can use that information to focus more on those customer segments and channels leading up to and during the event, and afterward when you seek to target highly engaged audiences.<\/span><\/p>\n<p><b>Include:\u00a0<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Demographics: age, location, role, industry<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Question: How did you hear about this event?<\/span><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">** Sidenote: Understanding your audiences\u2019 locations will not only help you get a good idea of where your prospects are coming from but also help you understand when to schedule various presentations or activities during your event &#8211; this is especially important if you\u2019re targeting a global audience<\/span><\/i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<h3><span style=\"font-weight: 400; text-transform: none;\">Goal: Optimizing user experience<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Optimize user experience by sending registrants pre-event communications tailored to each track. If you\u2019re using a marketing automation platform, you could create a drip campaign for each group where <\/span><a href=\"https:\/\/www.vfairs.com\/5-email-marketing-tips-to-improve-your-virtual-events-turnout\/\"><span style=\"font-weight: 400;\">email communications<\/span><\/a><span style=\"font-weight: 400;\"> showcase presentations and exhibits tailored to their preference. You can also use this info to understand which tracks will be getting the most traffic and allocate your time to perfecting the most popular areas.<\/span><\/p>\n<p><b>Include:\u00a0<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Track selection\u00a0<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400; text-transform: none;\">Goal: Selling tickets<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15510\" src=\"https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/01\/Screenshot-3-min.png\" alt=\"an image of the CRDN event registration form\" width=\"642\" height=\"470\" title=\"\" srcset=\"https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/01\/Screenshot-3-min.png 979w, https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/01\/Screenshot-3-min-300x220.png 300w, https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/01\/Screenshot-3-min-768x562.png 768w\" sizes=\"auto, (max-width: 642px) 100vw, 642px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Perhaps it\u2019s a bit obvious to mention you should include a ticket option or payment field when selling tickets to your events, but it\u2019s important to also consider that you can tier your ticket options. Make sure to discuss whether you\u2019d like to offer tiered ticket pricing in your planning process, and clarify what benefits each level would offer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, a basic ticket includes access to all presentations and an exhibit hall, but the next level includes an invite to an exclusive group video chat with a leading industry expert. <\/span><\/p>\n<p><b>Include:<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Ticket selection with benefits of each ticket level<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Payment processing form (such as <\/span><a href=\"https:\/\/www.paypal.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Paypal<\/span><\/a><span style=\"font-weight: 400;\"> or Stripe)<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">How to Promote Your Registration Form to Maximize Conversions<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you\u2019re looking to maximize participation at your event, make sure you\u2019re promoting it right! Here are a few tips to help drive people to your registration form.\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Publish your event on an events board. Eventbrite and Meetup are great places to post, as people frequently check to see what events are upcoming! Create an event page on one or a few of these platforms, and remember to include a link that leads them to your registration form.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include a CTA in your follow-up emails to get those who have already registered to invite guests! Make it easy for them. Create a link to an email invite template that they can send to friends or colleagues.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promote on socials. It won\u2019t come as a surprise that no matter who your audience is, they\u2019re on social media. Create a social media plan with posts that drive your followers and networks to your registration form. Get your whole team to share these posts out to their networks to increase reach!<\/span><\/li>\n<\/ol>\n<h2><span style=\"font-weight: 400;\">Reduce Friction and Maximize Conversions<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As an event planner, you should design a registration process that is smooth like butter. This means it should be quick, easy, and non-fragmented.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can create an amazing experience by focusing on simple factors like clarity, mobile optimization and secure payment options, encouraging attendees to follow through.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, dynamic features like conditional logic or multi-language support make the process even more user-friendly. Implement these tactics and see the results for yourself.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">vFairs can help simplify the event registration process for you. With our easy-to-use platform, you can create branded event landing pages, dynamic registration forms that support multiple ticketing options, and a lot more. <\/span><a href=\"https:\/\/www.vfairs.com\/contact-us\/?mode=demo\"><span style=\"font-weight: 400;\">Book a demo<\/span><\/a><span style=\"font-weight: 400;\"> to see how we can streamline your event registration experience!<\/span><\/p>\n<h2>FAQs<\/h2>\n<div id=\"rank-math-rich-snippet-wrapper\"><div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-1\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">How to create an online event registration form?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>If you want a basic form, go for the Google Forms event registration template. However, if you need a white-labeled form with payment options and conditional logic, explore tools like vFairs.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-2\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">How can I reduce the chances of users abandoning a registration form?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Focus on reducing the number of fields in the form. Also, indicate the progress of the users through bars. Finally, ensure the checkout is on the same page with multiple payment options available.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-3\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">What is conditional logic and how does it help with event registration forms?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Conditional logic shows or hides fields based on user responses. This keeps the form relevant to a diverse audience, increasing completion rates by removing unnecessary questions.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-4\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">How to set up registration for an event?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Choose a platform like vFairs or a custom website to create your registration form. Add key details such as the event date, location, ticket types and pricing. Set up secure payment options, and promote the registration link through social media, email and your website.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-5\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">How to create a registration form with payment?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>You can integrate secure payment gateways like Stripe or PayPal. vFairs offers payment processing directly within the registration form for a smooth user experience. This reduces drop-offs caused by redirecting to third-party sites.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-6\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Why is mobile optimization important for registration forms?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>According to Statista, over 60% of internet traffic comes from mobile devices. A huge chunk of your audience is filling your form through their mobiles. Hence, it\u2019s important to provide them with a frictionless experience.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>What is a problem that every event planner would love to have? Of course, too&#8230;<\/p>\n","protected":false},"author":22,"featured_media":40960,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[43],"tags":[1067],"class_list":["post-8971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-inperson","blog_category-registration-ticketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.vfairs.com\/wp-json\/wp\/v2\/posts\/8971","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vfairs.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vfairs.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vfairs.com\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vfairs.com\/wp-json\/wp\/v2\/comments?post=8971"}],"version-history":[{"count":0,"href":"https:\/\/www.vfairs.com\/wp-json\/wp\/v2\/posts\/8971\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vfairs.com\/wp-json\/wp\/v2\/media\/40960"}],"wp:attachment":[{"href":"https:\/\/www.vfairs.com\/wp-json\/wp\/v2\/media?parent=8971"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vfairs.com\/wp-json\/wp\/v2\/categories?post=8971"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vfairs.com\/wp-json\/wp\/v2\/tags?post=8971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}