{"id":8400,"date":"2020-12-09T13:34:16","date_gmt":"2020-12-09T13:34:16","guid":{"rendered":"https:\/\/vfairs.wpengine.com\/?p=8400"},"modified":"2023-05-08T15:47:53","modified_gmt":"2023-05-08T15:47:53","slug":"resounds-first-global-virtual-conference-attracts-almost-10000-attendees","status":"publish","type":"post","link":"https:\/\/www.vfairs.com\/case-studies\/resound-virtual-conference\/","title":{"rendered":"ReSound\u2019s First Global Virtual Conference Attracts Almost 10,000 Attendees"},"content":{"rendered":"

The Challenges<\/span><\/h2>\n

ReSound had never hosted a virtual event. In past years, they would host a product launch in-person, gathering all their attendees in a physical venue. This year, ReSound needed a new way to present their new product offerings in an exciting and engaging way.\u00a0<\/span><\/p>\n

Amidst COVID-19 they were undeterred, and opted for a virtual conference.\u00a0<\/span><\/p>\n

The Solution<\/span><\/h2>\n
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Event Gallery<\/h3>\r\n
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    After much research, ReSound knew vFairs was the obvious choice. According to Tamra Leif, <\/span>\u201cvFairs was very cost-effective and easy-to-use in terms of putting things together\u201d.\u00a0<\/span><\/i><\/p>\n

    We designed a 3D virtual conference platform according to their preferences that would help ReSound achieve their objectives.\u00a0<\/span><\/p>\n

    Let\u2019s explore in greater detail how vFairs made this possible.\u00a0<\/span><\/p>\n

    Visually Stunning Lobby<\/span><\/h3>\n

    A vibrant virtual lobby greeted the attendees. ReSound\u2019s lobby featured a welcome video right at the front, where the CEO GN Hearing, Gitte Pugholm Aabo welcomed the participants and introduced them to the event.\u00a0<\/span><\/p>\n

    We incorporated the word \u201cWelcome\u201d in many different languages, making it feel inclusive and inviting to visitors from around the world.<\/span><\/p>\n

    Informative Sessions<\/span><\/h3>\n

    ReSound wanted to host presentations with live Q&A sessions. These covered topics ranging from hardware and design to sound quality to fitting solutions. ReSound\u2019s concerns about technical issues were resolved by hosting pre-recorded embedded webinars in the virtual auditorium as opposed to a live webinar option.\u00a0<\/span><\/p>\n

    3D Exhibitor Booths<\/span><\/h3>\n

    ReSound had one specific request; facilitating engagement between exhibitors and the participants.\u00a0<\/span><\/p>\n

    We offered them two types of exhibitors booths;\u00a0<\/span><\/p>\n

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    • Product booths for Design and Hardware, M&RIE Technology Advantages and ReSound smart fit 1.8.<\/span><\/li>\n
    • Booths with representatives that serviced various countries.<\/span><\/li>\n<\/ul>\n

      Event participants included hearing care providers, audiologists, ENT doctors and other medical professionals.\u00a0<\/span><\/p>\n

      These booths also had a live audio, text, and video chat option built in, that facilitated one-on-one interaction between the sales reps and customers. This feature was also a great support in the product booth, where one-on-one contact was enabled with the trainer. This allowed attendees to better understand the product offerings.\u00a0\u00a0<\/span><\/p>\n

      Downloadable Swags<\/span><\/h3>\n

      The participants with support materials such as features, benefits, brochures, reference guides, and best practices that could be added to their virtual \u201cswag bags\u201d to be downloaded later.\u00a0<\/span><\/p>\n

      A video vault was even set up where important videos, such as sound demos and many other valuable resources, were uploaded for the participants to view and download.\u00a0<\/span><\/p>\n

      The Results<\/span><\/h2>\n

      With a far greater reach than an in-person event, ReSound was happy with the outcome. ReSound also had a wonderful time working with the vFairs team. <\/span><\/i><\/p>\n

      Virtual events will be a part of ReSound\u2019s offering in the future even post the COVID-19 crisis because of the larger number of customers they can reach around the globe. They plan to virtually launch and share content in the future as well.\u00a0<\/span><\/p>\n

      We can say ReSound was a resounding success!\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

      The Challenges ReSound had never hosted a virtual event. In past years, they would host…<\/p>\n","protected":false},"author":39,"featured_media":30752,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[965],"tags":[],"class_list":["post-8400","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-stories","industry-audio-solutions","region-eu"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.vfairs.com\/wp-json\/wp\/v2\/posts\/8400","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vfairs.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vfairs.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vfairs.com\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vfairs.com\/wp-json\/wp\/v2\/comments?post=8400"}],"version-history":[{"count":0,"href":"https:\/\/www.vfairs.com\/wp-json\/wp\/v2\/posts\/8400\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vfairs.com\/wp-json\/wp\/v2\/media\/30752"}],"wp:attachment":[{"href":"https:\/\/www.vfairs.com\/wp-json\/wp\/v2\/media?parent=8400"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vfairs.com\/wp-json\/wp\/v2\/categories?post=8400"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vfairs.com\/wp-json\/wp\/v2\/tags?post=8400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}