{"id":30794,"date":"2023-05-09T19:27:58","date_gmt":"2023-05-09T19:27:58","guid":{"rendered":"https:\/\/www.vfairs.com\/?p=30794"},"modified":"2025-02-13T14:08:08","modified_gmt":"2025-02-13T14:08:08","slug":"event-sponsorship-packages","status":"publish","type":"post","link":"https:\/\/www.vfairs.com\/blog\/event-sponsorship-packages\/","title":{"rendered":"Event Sponsorship Packages: Tips and Ideas"},"content":{"rendered":"

Event professionals know the importance of sponsorship of conferences, trade shows, expos, and other virtual, hybrid, and in-person events. Different event sponsorship packages allow the organizers to show the branding of sponsor companies to the audience and in exchange get financial benefits. These benefits can be in the form of direct payment, exclusive access to their products and services, or preferred rates.\u00a0<\/span><\/p>\n

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How to Design Event Sponsorship Packages<\/span><\/h2>\n

You can only convince a brand to sponsor your event with a strong sponsorship package with convincing features that align with their goals. Make sure that you highlight how you can help the brand gain exposure and eventually increase ROI. Provide them with a range of prices with different benefits to present a flexible solution for each of them.\u00a0<\/span><\/p>\n

Here is how you can design<\/a> some convincing event sponsorship packages:\u00a0<\/span><\/p>\n

Choose a Sponsorship Model\u00a0<\/span><\/h3>\n

There are two models you can approach to create a well-thought-out sponsorship package.\u00a0<\/span><\/p>\n

1. The Tiered Sponsorship Model<\/span><\/h4>\n

This model follows the traditional approach of creating levels and tiers of event sponsorship packages. Usually, there are three categories such as gold, silver, and bronze. Each tier has different pricing and benefits. Such a method offers flexibility to the sponsors to choose a package that fits right to their budget and requirements.\u00a0<\/span><\/p>\n

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2. The \u00c0 La Carte Sponsorship Model\u00a0<\/span><\/h4>\n

Also known as the objective-based sponsorship model, this type of sponsorship is specific to benefits or goals. Sponsors are able to select the sponsorship line items they want in order to build their own package that suits their goals. This gives sponsors more room for customization and fluidity.\u00a0<\/span><\/p>\n

Brainstorm Your Sponsor\u2019s Goals\u00a0<\/span><\/h3>\n

Once you have chosen the event sponsorship model you are going for, it’s time to understand the goals of your potential and existing sponsors. Your event sponsorship package is actually a pitch on why they should go for your event over others. So, make sure to align with their objectives.<\/span><\/p>\n

Common Sponsor Goals<\/h4>\n

Here are some common goals sponsors have that you must consider while designing your event sponsorship packages:<\/span><\/p>\n