{"id":3059,"date":"2019-03-06T15:50:58","date_gmt":"2019-03-06T15:50:58","guid":{"rendered":"https:\/\/vfairs.wpengine.com\/?p=3059"},"modified":"2024-11-05T11:06:57","modified_gmt":"2024-11-05T11:06:57","slug":"unilever-turkey-redefines-recruitment-with-interactive-virtual-career-fair","status":"publish","type":"post","link":"https:\/\/www.vfairs.com\/case-studies\/unilever-turkey-virtual-career-fair\/","title":{"rendered":"Unilever Turkey Redefines Recruitment With Interactive Virtual Career Fair"},"content":{"rendered":"<h2><span style=\"font-weight: 400;\">The Challenges<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Unilever had previously hosted in-person and one virtual hiring event but had experienced some challenges. They wanted to make sure a virtual career fair would address their challenges:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Finding the targeted talent segment comprising recent graduates from across the country for the company\u2019s various departments.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The constraints of physical career fair hosting include high investment, staffing expenses, logistics, and time-intensive event planning.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Inability to effectively promote company culture at the physical career fair (a key USP that makes Unilever Turkey a top employer in the country).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Paper-based resumes required cumbersome data entry by the HR team; no quick shortlisting tools meant on-the-spot candidate screenings were a valuable missed opportunity.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Department representatives and recruiters could not connect and communicate with career fair attendees without feeling constantly rushed and overwhelmed.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Disappointing career fair experience for the attendees that delivered low engagement and audience retention rates (and consequently poor ROI).<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">The Solution<\/span><\/h2>\n            <section class=\"meet-rep event-gallery\">\r\n                    <div class=\"row\">\r\n                        <div class=\"col-12\">\r\n                                <h3>Event Gallery<\/h3>\r\n                                <div class=\"speaker-list\">\r\n                                    <ul class=\"clearfix team-item\">\r\n                                                                                    <li class=\"team-image\">\r\n                                                <img decoding=\"async\" src=\"https:\/\/www.vfairs.com\/wp-content\/uploads\/2019\/03\/Inclusivity.webp\" class=\"open\" data-link=\"https:\/\/www.vfairs.com\/wp-content\/uploads\/2019\/03\/Inclusivity.webp\" alt=\"http:\/\/inclusivity-3\" title=\"\">\r\n                                            <\/li>\r\n                                                                                    <li class=\"team-image\">\r\n                                                <img decoding=\"async\" src=\"https:\/\/www.vfairs.com\/wp-content\/uploads\/2019\/03\/Chat-rooms.webp\" class=\"open\" data-link=\"https:\/\/www.vfairs.com\/wp-content\/uploads\/2019\/03\/Chat-rooms.webp\" alt=\"http:\/\/chat-rooms-3\" title=\"\">\r\n                                            <\/li>\r\n                                                                                    <li class=\"team-image\">\r\n                                                <img decoding=\"async\" src=\"https:\/\/www.vfairs.com\/wp-content\/uploads\/2019\/03\/Booth.webp\" class=\"open\" data-link=\"https:\/\/www.vfairs.com\/wp-content\/uploads\/2019\/03\/Booth.webp\" alt=\"http:\/\/booth-14\" title=\"\">\r\n                                            <\/li>\r\n                                                                                    <li class=\"team-image\">\r\n                                                <img decoding=\"async\" src=\"https:\/\/www.vfairs.com\/wp-content\/uploads\/2019\/03\/Exhibitor-Hall.webp\" class=\"open\" data-link=\"https:\/\/www.vfairs.com\/wp-content\/uploads\/2019\/03\/Exhibitor-Hall.webp\" alt=\"http:\/\/exhibitor-hall-14\" title=\"\">\r\n                                            <\/li>\r\n                                                                                    <li class=\"team-image\">\r\n                                                <img decoding=\"async\" src=\"https:\/\/www.vfairs.com\/wp-content\/uploads\/2019\/03\/Register.webp\" class=\"open\" data-link=\"https:\/\/www.vfairs.com\/wp-content\/uploads\/2019\/03\/Register.webp\" alt=\"http:\/\/register-4\" title=\"\">\r\n                                            <\/li>\r\n                                                                                    <li class=\"team-image\">\r\n                                                <img decoding=\"async\" src=\"https:\/\/www.vfairs.com\/wp-content\/uploads\/2019\/03\/Landing-Page.webp\" class=\"open\" data-link=\"https:\/\/www.vfairs.com\/wp-content\/uploads\/2019\/03\/Landing-Page.webp\" alt=\"http:\/\/landing-page-14\" title=\"\">\r\n                                            <\/li>\r\n                                                                            <\/ul>\r\n                                <\/div>\r\n                        <\/div>\r\n            \r\n                    <\/div> \r\n            <\/section>\r\n           \n<p><span style=\"font-weight: 400;\">Hosting their second <\/span><a href=\"https:\/\/www.vfairs.com\/solutions\/virtual-career-fair\/\"><span style=\"font-weight: 400;\">virtual career fair<\/span><\/a><span style=\"font-weight: 400;\"> within a span of two years, the vFairs team and Unilever Turkey have a track record of successful collaboration. Focusing on making recruitment innovative and affordable, the outcome of past virtual events has been the impressive engagement of fresh graduates across Turkey.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Providing customized functionalities to make hiring a breeze for our client, <\/span><i><span style=\"font-weight: 400;\">The Unilever Connect: Interactive Career Fair<\/span><\/i><span style=\"font-weight: 400;\"> used the following features to help attract talent leads for all departments at a fraction of the usual cost:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Simplified Talent Lead Capturing<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The virtual career fair\u2019s registration form was customized to capture the information that mattered most to the employer. By using fields including education level, university, city, and department of interest, the prospect pool could be easily filtered to separate various qualifications, geographic segments, and even career ambitions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By allowing attendees to upload their resumes at the time of registration, Unilever Turkey was able to secure a digital resume database that required no physical paper collection, sorting, or data entry hassles.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Customized Booths for All Departments<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">With a large number of vacancies to fill, the vFairs virtual event hosting platform delivered a dedicated exhibitor hall called <\/span><i><span style=\"font-weight: 400;\">\u201cFairground\u201d<\/span><\/i><span style=\"font-weight: 400;\"> with branded booths for each one of the company\u2019s departments.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From <\/span><i><span style=\"font-weight: 400;\">Research and Development<\/span><\/i><span style=\"font-weight: 400;\"> to the <\/span><i><span style=\"font-weight: 400;\">Human Resources<\/span><\/i><span style=\"font-weight: 400;\"> department, the booths were strategically set up to streamline employer branding and communications. Offering video content, detailed job descriptions, links to social pages, and more \u2013 promoting Unilever\u2019s unique culture was smooth sailing for the host.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Real-Time Chat Options<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Delivering an interactive and engaging event is strongly tied to providing the attendees an opportunity to chat with company representatives. This is why each booth had its own distinct chat channel in the networking lounge to accommodate a forum-like discussion environment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Recruiters and booth representatives also had textual, video, and audio-based chat tools to connect with talent, explore their interests, and conduct instant shortlisting to proceed with the hiring process without unnecessary delays.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Search Resume Filters<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The virtual career fair interface was designed with a built-in search resume filter to accommodate a reliable and instant means of finding talent based on desired employer criteria. Ensuring that no qualified prospects fell through the cracks, this feature helped zoom in on top candidates to expedite screening and interviewing for the interested departments.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Inclusivity and Accessibility for All<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The virtual career fair was designed to cater to a wide audience on a national scale, and overcome the obstacles for differently-abled candidates. Equipped with special features complying with Web Content Accessibility Guidelines (WCAG), attendees could change font sizes, color contrast, and access page narrations for their added convenience.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">The Results<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Providing a winning strategy that appealed to all fresh graduates and job seekers without exception, helped the event attract more traffic than a traditional physical career fair environment.\u00a0<\/span><\/p>\n<div class=\"main-cta\">\n<div class=\"container-cta\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Challenges Unilever had previously hosted in-person and one virtual hiring event but had experienced&#8230;<\/p>\n","protected":false},"author":39,"featured_media":30790,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[965],"tags":[],"class_list":["post-3059","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-stories","industry-consumer-goods","region-middle-east"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.vfairs.com\/wp-json\/wp\/v2\/posts\/3059","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vfairs.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vfairs.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vfairs.com\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vfairs.com\/wp-json\/wp\/v2\/comments?post=3059"}],"version-history":[{"count":0,"href":"https:\/\/www.vfairs.com\/wp-json\/wp\/v2\/posts\/3059\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vfairs.com\/wp-json\/wp\/v2\/media\/30790"}],"wp:attachment":[{"href":"https:\/\/www.vfairs.com\/wp-json\/wp\/v2\/media?parent=3059"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vfairs.com\/wp-json\/wp\/v2\/categories?post=3059"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vfairs.com\/wp-json\/wp\/v2\/tags?post=3059"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}