{"id":21140,"date":"2021-11-11T07:18:37","date_gmt":"2021-11-11T07:18:37","guid":{"rendered":"https:\/\/www.vfairs.com\/?p=21140"},"modified":"2023-06-14T08:01:33","modified_gmt":"2023-06-14T08:01:33","slug":"nexus21-virtual-customer-conference","status":"publish","type":"post","link":"https:\/\/www.vfairs.com\/customer-stories\/netnumber-virtual-event\/","title":{"rendered":"How NetNumber Increased Registration of its NEXUS21 Conference By 320% Over Their In-Person Event"},"content":{"rendered":"<h2><span style=\"font-weight: 400;\">The Challenges<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The major challenge for NetNumber was the global pandemic that prevented them from holding their usual in-person NEXUS customer event. They could not host one in 2020, and when they realized that the circumstances wouldn&#8217;t change in 2021, they had to shift towards a virtual format.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">NetNumber had previously hosted webinars, but they understood that for NEXUS, they needed something more comprehensive and engaging. Challenges included:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Finding an appropriate platform that could handle a full-scale virtual event<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Redesigning and planning their content for the virtual format, keeping in mind the reduced attention span of online attendees<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ensuring that the event was engaging and interactive, rather than just a series of webinars<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Incorporating customer content into the event, not just their own<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Providing opportunities for networking and interaction, which are key elements of an in-person event<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">The Solution<\/span><\/h2>\n            <section class=\"meet-rep event-gallery\">\r\n                    <div class=\"row\">\r\n                        <div class=\"col-12\">\r\n                                <h3>Event Gallery<\/h3>\r\n                                <div class=\"speaker-list\">\r\n                                    <ul class=\"clearfix team-item\">\r\n                                                                                    <li class=\"team-image\">\r\n                                                <img decoding=\"async\" src=\"https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/11\/nn-networking-lounge.webp\" class=\"open\" data-link=\"https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/11\/nn-networking-lounge.webp\" alt=\"http:\/\/nn-networking-lounge-2\" title=\"\">\r\n                                            <\/li>\r\n                                                                                    <li class=\"team-image\">\r\n                                                <img decoding=\"async\" src=\"https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/11\/exhibit-hall-2.webp\" class=\"open\" data-link=\"https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/11\/exhibit-hall-2.webp\" alt=\"http:\/\/exhibit-hall-2-4\" title=\"\">\r\n                                            <\/li>\r\n                                                                                    <li class=\"team-image\">\r\n                                                <img decoding=\"async\" src=\"https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/11\/nn-aud.webp\" class=\"open\" data-link=\"https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/11\/nn-aud.webp\" alt=\"http:\/\/nn-aud-2\" title=\"\">\r\n                                            <\/li>\r\n                                                                                    <li class=\"team-image\">\r\n                                                <img decoding=\"async\" src=\"https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/11\/nn-welcome-vid.webp\" class=\"open\" data-link=\"https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/11\/nn-welcome-vid.webp\" alt=\"http:\/\/nn-welcome-vid-2\" title=\"\">\r\n                                            <\/li>\r\n                                                                                    <li class=\"team-image\">\r\n                                                <img decoding=\"async\" src=\"https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/11\/nn-lobby.webp\" class=\"open\" data-link=\"https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/11\/nn-lobby.webp\" alt=\"http:\/\/nn-lobby-2\" title=\"\">\r\n                                            <\/li>\r\n                                                                            <\/ul>\r\n                                <\/div>\r\n                        <\/div>\r\n            \r\n                    <\/div> \r\n            <\/section>\r\n           \n<p><span style=\"font-weight: 400;\">vFairs provided several solutions to help NetNumber overcome these challenges:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Engaging Virtual Environment<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">With vFairs, NetNumber was able to set up a life-like 3D lobby that resembled a hotel, offering a unique and engaging experience for attendees.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Tailored Content Delivery\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">NetNumber used the platform to deliver content according to the regions people were in, thus tailoring the experience for specific audiences.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Interactive features<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">vFairs allowed NetNumber to use interactive avatars of the sales team, providing attendees with an option to book an appointment or chat instantly.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Flexible Scheduling<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">With vFairs, content was available on-demand, ensuring no one missed out due to time constraints.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Networking Opportunities<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">vFairs facilitated easy communication between attendees and NetNumber representatives through AI matchmaking and chat rooms aligned with each technology area.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">The Results<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The NEXUS21 virtual customer conference was a resounding success. With the help of vFairs, NetNumber saw an unprecedented increase in registrations, a 320% rise when compared to prior in-person events. They managed to double the number of countries represented in their registration count and observed over 90% of attendees returning for key content days. The positive feedback received from customers further underscored the success of the event and the effectiveness of the vFairs platform.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Challenges The major challenge for NetNumber was the global pandemic that prevented them from&#8230;<\/p>\n","protected":false},"author":39,"featured_media":24537,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[965],"tags":[],"class_list":["post-21140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-stories","industry-telecommunications","region-usa"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.vfairs.com\/wp-json\/wp\/v2\/posts\/21140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vfairs.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vfairs.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vfairs.com\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vfairs.com\/wp-json\/wp\/v2\/comments?post=21140"}],"version-history":[{"count":0,"href":"https:\/\/www.vfairs.com\/wp-json\/wp\/v2\/posts\/21140\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vfairs.com\/wp-json\/wp\/v2\/media\/24537"}],"wp:attachment":[{"href":"https:\/\/www.vfairs.com\/wp-json\/wp\/v2\/media?parent=21140"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vfairs.com\/wp-json\/wp\/v2\/categories?post=21140"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vfairs.com\/wp-json\/wp\/v2\/tags?post=21140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}