{"id":1505,"date":"2018-05-04T03:17:42","date_gmt":"2018-05-04T03:17:42","guid":{"rendered":"https:\/\/vfairs.wpengine.com\/?p=1505"},"modified":"2023-05-09T16:33:29","modified_gmt":"2023-05-09T16:33:29","slug":"acing-inclusion-outreach-community-business-indian-conference-2017","status":"publish","type":"post","link":"https:\/\/www.vfairs.com\/case-studies\/community-business-indian-conference\/","title":{"rendered":"Acing Inclusion &#038; Outreach: Community Business Indian Conference 2017"},"content":{"rendered":"<h2><span style=\"font-weight: 400;\">The Challenges<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Community Business wanted to lead-by-example and spearhead event accessibility by catering to differently abled individuals and all genders alike. Having hosted in-person events before, Community Business wanted to take into account the following factors in order to deliver an outstanding event experience:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Audience Engagement &amp; Impact<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Accessibility Arrangements<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Guest Speaker Pitfalls<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">No Measurable Results<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">vFairs provided them with a platform where all their concerns and queries were answered. With various engagement, webinar, and analytical features, their event turned out to be a great success.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">The Solution<\/span><\/h2>\n            <section class=\"meet-rep event-gallery\">\r\n                    <div class=\"row\">\r\n                        <div class=\"col-12\">\r\n                                <h3>Event Gallery<\/h3>\r\n                                <div class=\"speaker-list\">\r\n                                    <ul class=\"clearfix team-item\">\r\n                                                                                    <li class=\"team-image\">\r\n                                                <img decoding=\"async\" src=\"https:\/\/www.vfairs.com\/wp-content\/uploads\/2018\/05\/Lobby-1.jpg\" class=\"open\" data-link=\"https:\/\/www.vfairs.com\/wp-content\/uploads\/2018\/05\/Lobby-1.jpg\" alt=\"http:\/\/lobby-48\" title=\"\">\r\n                                            <\/li>\r\n                                                                                    <li class=\"team-image\">\r\n                                                <img decoding=\"async\" src=\"https:\/\/www.vfairs.com\/wp-content\/uploads\/2018\/05\/Webinars-1.jpg\" class=\"open\" data-link=\"https:\/\/www.vfairs.com\/wp-content\/uploads\/2018\/05\/Webinars-1.jpg\" alt=\"http:\/\/webinars-11\" title=\"\">\r\n                                            <\/li>\r\n                                                                                    <li class=\"team-image\">\r\n                                                <img decoding=\"async\" src=\"https:\/\/www.vfairs.com\/wp-content\/uploads\/2018\/05\/Booth-Design-1.jpg\" class=\"open\" data-link=\"https:\/\/www.vfairs.com\/wp-content\/uploads\/2018\/05\/Booth-Design-1.jpg\" alt=\"http:\/\/booth-design-2\" title=\"\">\r\n                                            <\/li>\r\n                                                                            <\/ul>\r\n                                <\/div>\r\n                        <\/div>\r\n            \r\n                    <\/div> \r\n            <\/section>\r\n           \n<p><span style=\"font-weight: 400;\">Determined to cater to each of these needs, the team at <\/span><a href=\"https:\/\/www.vfairs.com\/\"><span style=\"font-weight: 400;\">vFairs<\/span><\/a><span style=\"font-weight: 400;\"> delivered a comprehensive virtual conference that helped Community Business flawlessly balance their time and financial resources. They were also able to see real results to strengthen their influence across the Indian target market. They had:\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Extended Event Impact<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The virtual conference was open to all without geographical barriers and it generated high levels of visitor traffic who did not have to travel or juggle their work demands to participate.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Visitors only needed internet access to connect; there were no registration costs, and all conference materials remained accessible until 30 days after the live event had ended. This \u201c<\/span><i><span style=\"font-weight: 400;\">evergreen<\/span><\/i><span style=\"font-weight: 400;\">\u201d online presence allowed extended dialogue and helped build a large pipeline of potential clients.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Amplified Representation, Inclusion and Accessibility<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The virtual conference was customized in accordance with <\/span><i><span style=\"font-weight: 400;\">Web Content Accessibility Guidelines (WCAG)<\/span><\/i><span style=\"font-weight: 400;\"> to welcome individuals with varying special needs. There were special color change features for the visually impacted, an option for all the page text to be narrated to the visitors, font size options, and webinar transcriptions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The attention to detail did not end here. The team took digital inclusion a step further with clearly marked signs in the lobby representing gender neutral and differently abled bathrooms as part of strategy to promote respect for diversity and inclusivity with no exceptions.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Instant Communication<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">With audio, text and video chat capabilities, visitors had access to robust communication tools to connect with event exhibitors. This instant exchange facilitated meaningful interactions without the need for attendees to wait in long queues. It also eliminated chances of compromised efficiency and customer service standards due to overwhelmed booth staff during peak periods.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Thought Leadership Webinars<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">vFairs provided an exclusive <\/span><i><span style=\"font-weight: 400;\">\u201cKeynote Sessions<\/span><\/i><span style=\"font-weight: 400;\">\u201d area for Community Business to host webinars with industry leaders. This helped cut down on cost, allowed content repurposing, and nurtured trust amongst the audience with zero distractions, and without any risk of cancellations.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Event Customization<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The vFairs team customized features to reflect target audience characteristics through careful visual design elements. The visitor avatars in the event lobby were given local attire to assimilate the feeling of a traditional physical event in India.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The sponsors hall also reflected a backdrop of the Taj Mahal to adjust the interface to reflect the event attendee profiles.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Detailed Analytics<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The real-time reporting dashboard captured precise data for the host to monitor the volume of attendees, booth traffic, information downloaded, chats exchanged, visitors, webinar and seminar traffic. This helped Community Business fine-tune future initiatives and gauge conference impact.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">The Results<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Community Business was able to divert all their efforts towards responsibly bringing together an all-in-one virtually powered conference.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Revolutionary Inclusivity<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The event became a benchmark for many future events to follow with streamlined access for guests regardless of social, economic or physical differences that unified the audience, and delivered incredible value.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Increased Engagement\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The webinars received 105 views; all with no expenses linked to equipment rental or venue bookings, or guest speaker coordination woes. Visitors could view the content at their own convenience which added extreme flexibility to their overall experience.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Dynamic Communication<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">With almost 900 private chat messages exchanged, the efficiency of initiating prompt conversations was well utilized by the attendees to share their queries and for the host to build valuable business connections.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Dedicated Project Manager\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Not only was the event affordable and fast to put together, but had the complete support of vFairs Project Team.\u00a0<\/span><\/p>\n<h4><\/h4>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Challenges Community Business wanted to lead-by-example and spearhead event accessibility by catering to differently&#8230;<\/p>\n","protected":false},"author":39,"featured_media":30865,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[965],"tags":[],"class_list":["post-1505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-stories","industry-non-profit-organization","region-south-east-asia"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.vfairs.com\/wp-json\/wp\/v2\/posts\/1505","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vfairs.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vfairs.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vfairs.com\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vfairs.com\/wp-json\/wp\/v2\/comments?post=1505"}],"version-history":[{"count":0,"href":"https:\/\/www.vfairs.com\/wp-json\/wp\/v2\/posts\/1505\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vfairs.com\/wp-json\/wp\/v2\/media\/30865"}],"wp:attachment":[{"href":"https:\/\/www.vfairs.com\/wp-json\/wp\/v2\/media?parent=1505"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vfairs.com\/wp-json\/wp\/v2\/categories?post=1505"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vfairs.com\/wp-json\/wp\/v2\/tags?post=1505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}