{"id":11487,"date":"2021-03-01T12:13:08","date_gmt":"2021-03-01T12:13:08","guid":{"rendered":"https:\/\/vfairs.wpengine.com\/?p=11487"},"modified":"2024-07-12T15:59:22","modified_gmt":"2024-07-12T15:59:22","slug":"the-second-annual-hillrom-virtual-benefits-fair-maximizes-employee-engagement","status":"publish","type":"post","link":"https:\/\/www.vfairs.com\/case-studies\/the-second-annual-hillrom-virtual-benefits-fair-maximizes-employee-engagement\/","title":{"rendered":"The Second Annual Hillrom Virtual Benefits Fair Maximizes Employee Engagement"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Long before COVID-19 disrupted normal business functions,<\/span><a href=\"https:\/\/www.hillrom.com\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">Hillrom<\/span><\/a><span style=\"font-weight: 400;\"> was already one step ahead of the game. They were already engaging their employees via vFairs to provide valuable information on benefits plans and connecting them to benefits partners with a<\/span><a href=\"https:\/\/www.vfairs.com\/solutions\/virtual-benefits-fair\/\"> <span style=\"font-weight: 400;\">virtual benefits fair<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In early 2021, Hillrom hosted its second virtual benefits fair with vFairs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chris Mahoney, Manager of Employee Benefits Plan expressed her comfort using vFairs\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWe were very familiar with the process, it was great to build on what we learned from the first time we used it, and make it grander\u201d.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">About the Client<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Hillrom is a medical device company. It has a global footprint with a 10,000-strong army of employees. 5,000 of these are spread across the USA. Hillrom\u2019s innovation paved the way for more advancements to help provide better patient care. They are dedicated to connecting care teams today for a more insightful tomorrow. Currently, they have 9 locations across the USA, and getting employees interested in benefits plans remains a constant struggle. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">The Challenge<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Hillrom virtual benefits fair was focused on delivering the following goals:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Educate and communicate with employees to maximize benefits.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Get employees on vFairs and to different benefit partner sites.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">However, there were challenges on the way. People signed up for the benefits but didn\u2019t completely understand how the benefits program worked. Hillrom really wanted to ace educating and communicating with employees regarding these benefits partners and plans.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11510\" src=\"https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/02\/screely-1613470333997-min.png\" alt=\"Hillrom virtual benefits fair lobby\" width=\"1897\" height=\"953\" title=\"\" srcset=\"https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/02\/screely-1613470333997-min.png 1897w, https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/02\/screely-1613470333997-min-300x151.png 300w, https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/02\/screely-1613470333997-min-1024x514.png 1024w, https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/02\/screely-1613470333997-min-768x386.png 768w, https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/02\/screely-1613470333997-min-1536x772.png 1536w\" sizes=\"auto, (max-width: 1897px) 100vw, 1897px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Why vFairs?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Back when Hillrom was considering hosting a virtual benefits fair event before the onset of COVID-19, they looked up different options and companies offering virtual platforms. At that time there weren\u2019t many companies that were hosting virtual events.<\/span><a href=\"https:\/\/www.vfairs.com\/\"> <span style=\"font-weight: 400;\">vFairs<\/span><\/a><span style=\"font-weight: 400;\">\u2019 was one of the companies that Hillrom took a demo with along with a few more. However, vFairs was by far the most user-friendly. This is how Hillrom came to choose vFairs.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">The Solution<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Hillrom was very happy with the turnout of the event. Let&#8217;s explore the factors that contributed to their success in the second year of hosting with vFairs.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Ease Exhibitors &amp; Attendees into the Virtual Platform<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There were 22 different benefits partners who had set up their booths. These offered various benefits in dental, pet insurance, fertility, savings solutions, and many more. Additionally, there was a booth for Hillrom\u2019s HR benefits team. The attendees included employees across the organization.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The team at Hillrom greatly facilitated benefits partners. They clearly outlined what Hillrom expected. They outlined parameters for the booths, to ensure greater footfall. For instance, booths had to have two videos so employees could view them and not only earn wellness points but also educate themselves. Plus they needed three flyers that described the benefit of their service.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In a presentation, Hillrom provided specific instructions and expectations on what benefits partners could have in their booth. Chris ended up receiving positive feedback for extensively facilitating exhibitors through the booth setup process.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To draw in attendees, Hillrom campaigned vigorously on its internal platforms. The message was sent across through internal communications, home mailers, emailers, and communication on the internal home page.\u00a0\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Increase Engagement with Leaderboard<\/span><b>\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Hillrom leveraged the leaderboard to full capacity in 2021\u2019s open enrollment virtual benefits fair. In 2020, they tied the event and its activities to their wellness program. This year, in order to drive people to their site, and to track their movements across the virtual platform they incentivized actions. Attendees earned wellness points for their participation. For instance, visiting different booths, or listening to the opening program webinar, etc. These points turned into Health Savings Accounts dollars.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even taking the Benefits Knowledge Check quiz and Benefits Survey earned attendees valuable points to add to their wellness program.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11511\" src=\"https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/02\/screely-1613470305677-min.png\" alt=\"Hillrom virtual benefits fair leaderboard\" width=\"1543\" height=\"842\" title=\"\" srcset=\"https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/02\/screely-1613470305677-min.png 1543w, https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/02\/screely-1613470305677-min-300x164.png 300w, https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/02\/screely-1613470305677-min-1024x559.png 1024w, https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/02\/screely-1613470305677-min-768x419.png 768w, https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/02\/screely-1613470305677-min-1536x838.png 1536w\" sizes=\"auto, (max-width: 1543px) 100vw, 1543px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Employee Training &amp; Feedback with Quizzes &amp; Surveys<\/span><b>\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">They included two surveys in the virtual platform. The first survey was a knowledge test. This was to ensure that attendees actually understood the benefits. Hillrom felt employees would sign up for the benefits however, did not have the complete knowledge. If attendees wished to add points to their wellness program, the quiz was mandatory. It was a difficult quiz and attendees could take it multiple times, however, they would only earn points once.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The second was a benefits survey. This was to understand their attendee demographics and how they would like to be communicated with in the future. Collecting this helps Hillrom in future internal communication plans.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11512\" src=\"https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/02\/surveys-min.png\" alt=\"Hillrom virtual benefits fair surveys \" width=\"1897\" height=\"953\" title=\"\" srcset=\"https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/02\/surveys-min.png 1897w, https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/02\/surveys-min-300x151.png 300w, https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/02\/surveys-min-1024x514.png 1024w, https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/02\/surveys-min-768x386.png 768w, https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/02\/surveys-min-1536x772.png 1536w\" sizes=\"auto, (max-width: 1897px) 100vw, 1897px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Presentations in the Virtual Auditorium<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Hillrom conducted a live open enrollment session. The rest of the presentations were a mix of live and pre-recorded. The live presentations were immediately uploaded. Attendees can view them later when convenient. At times, attendees wish to review the benefits with their spouses and hence, this option was available to accommodate them.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11513\" src=\"https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/02\/screely-1613470321420-min.png\" alt=\"Hillrom virtual benefits fair auditorium\" width=\"1878\" height=\"946\" title=\"\" srcset=\"https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/02\/screely-1613470321420-min.png 1878w, https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/02\/screely-1613470321420-min-300x151.png 300w, https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/02\/screely-1613470321420-min-1024x516.png 1024w, https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/02\/screely-1613470321420-min-768x387.png 768w, https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/02\/screely-1613470321420-min-1536x774.png 1536w\" sizes=\"auto, (max-width: 1878px) 100vw, 1878px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Information Sharing through Virtual Booths<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The exhibit hall featured all 22 benefits partners and Hillroms HR team. Attendees could easily scroll through the hall or select the exhibitor of choice in the menu. The booth avatars were ethnically diverse and dressed in smart attire. vFairs allows exhibitors to<\/span><a href=\"https:\/\/www.vfairs.com\/we-now-offer-self-select-virtual-avatars-for-our-online-event-environments\/\"> <span style=\"font-weight: 400;\">self-select avatars<\/span><\/a><span style=\"font-weight: 400;\"> and send a strong message of diversity and inclusivity with their virtual avatars.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11514\" src=\"https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/02\/screely-1613470347539-min.png\" alt=\"Hillrom virtual benefits fair exhibit hall\" width=\"1878\" height=\"931\" title=\"\" srcset=\"https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/02\/screely-1613470347539-min.png 1878w, https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/02\/screely-1613470347539-min-300x149.png 300w, https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/02\/screely-1613470347539-min-1024x508.png 1024w, https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/02\/screely-1613470347539-min-768x381.png 768w, https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/02\/screely-1613470347539-min-1536x761.png 1536w\" sizes=\"auto, (max-width: 1878px) 100vw, 1878px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11515\" src=\"https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/02\/screely-1613470362059-min.png\" alt=\"Hillrom virtual benefits fair exhibit booth\" width=\"1878\" height=\"937\" title=\"\" srcset=\"https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/02\/screely-1613470362059-min.png 1878w, https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/02\/screely-1613470362059-min-300x150.png 300w, https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/02\/screely-1613470362059-min-1024x511.png 1024w, https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/02\/screely-1613470362059-min-768x383.png 768w, https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/02\/screely-1613470362059-min-1536x766.png 1536w\" sizes=\"auto, (max-width: 1878px) 100vw, 1878px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">These booths hosted a ton of relevant information. From user manuals, solutions, and even links to social media accounts. Additionally, there were videos and documents in each booth as well that further added value to the attendees\u2019 experience. The exhibit hall design was chosen from vFairs\u2019 existing templates. Hillrom was happy with the choices which were available there.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Resources for Attendees<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Chris Mahoney pointed out how they aimed to facilitate attendees to explore benefits options and plans at their own convenience. For this, they had \u2018briefcase\u2019 and \u2018resources\u2019 tabs in the virtual platform which featured documents attendees could save and download for later referencing.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11516\" src=\"https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/02\/screely-1613470416961-min.png\" alt=\"Hillrom virtual benefits fair resources\" width=\"1349\" height=\"544\" title=\"\" srcset=\"https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/02\/screely-1613470416961-min.png 1349w, https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/02\/screely-1613470416961-min-300x121.png 300w, https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/02\/screely-1613470416961-min-1024x413.png 1024w, https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/02\/screely-1613470416961-min-768x310.png 768w\" sizes=\"auto, (max-width: 1349px) 100vw, 1349px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11517\" src=\"https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/02\/screely-1613470428880-min.png\" alt=\"Hillrom virtual benefits fair resources\" width=\"1349\" height=\"608\" title=\"\" srcset=\"https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/02\/screely-1613470428880-min.png 1349w, https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/02\/screely-1613470428880-min-300x135.png 300w, https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/02\/screely-1613470428880-min-1024x462.png 1024w, https:\/\/www.vfairs.com\/wp-content\/uploads\/2021\/02\/screely-1613470428880-min-768x346.png 768w\" sizes=\"auto, (max-width: 1349px) 100vw, 1349px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">The Result<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">vFairs met Hillrom\u2019s expectations. Chris Mahoney goes on to relate her wonderful experience with vFairs saying<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWe refer [vFairs] to other clients. This is our level of satisfaction. We explored four more options when considering a virtual benefits fair, but nothing in the market comes close to what vFairs has to offer\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Previously Chris had to travel to nine different locations and do four live presentations at each. This meant there wasn\u2019t much room to interact with people. However, with vFairs, they were able to reach more people as their platform was open 24 hours for 30 days.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They deemed the 2021 open enrollment a success. They measured this success based on how many people came back to them. Their biggest selling feature in this year&#8217;s fair was the tying up of activities with wellness points. This encouraged people to cover more virtual ground and even successfully drove them to the booths. The two surveys, on the other hand, ensured people understood the plans and were not just signing up for them. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Long before COVID-19 disrupted normal business functions, Hillrom was already one step ahead of the&#8230;<\/p>\n","protected":false},"author":21,"featured_media":34558,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-11487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","industry-health","region-usa"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.vfairs.com\/wp-json\/wp\/v2\/posts\/11487","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vfairs.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vfairs.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vfairs.com\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vfairs.com\/wp-json\/wp\/v2\/comments?post=11487"}],"version-history":[{"count":0,"href":"https:\/\/www.vfairs.com\/wp-json\/wp\/v2\/posts\/11487\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vfairs.com\/wp-json\/wp\/v2\/media\/34558"}],"wp:attachment":[{"href":"https:\/\/www.vfairs.com\/wp-json\/wp\/v2\/media?parent=11487"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vfairs.com\/wp-json\/wp\/v2\/categories?post=11487"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vfairs.com\/wp-json\/wp\/v2\/tags?post=11487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}